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My typical customer would obviously be someone who regularly makes trips to the gym. They would vary from hardcore athletes to some of the more casual people that workout every so often after work. Their hobbies include watching sports, outdoor activities, and the occasional night out to drink. For the more hardcore gym goers, I would bet they tend to drive sportier cars (probably red), whereas the more casual customers drive black and gray sedans that they use to get to and from work. The hardcore crowd is probably a younger one and probably don’t have many kids, whereas the casual mom and dad crowd have 2-3 kids. As for TV shows, the hardcore crowd probably watches more action/popular shows like The Walking Dead (well, back when it was popular) while the casual crowd is more of a husband and wife sitcom kind of thing. The hardcore crowd is most likely not that in to politics because they’re so caught up in their own image, but the casual crowd probably has some stronger opinions. Both crowds think they are in their 20’s, regardless of age.

I think I have a decent amount in common with both crowds. A few years ago I used to be much more hardcore about working out, whereas now I don’t take it as serious, although I would like to. I do drive a little manual sports car and enjoy both action shows and sitcoms. Hopefully I won’t be naive enough to not realize my actual age, but hopefully I’ll feel younger!