Idea Napkin No. 2

I am Shaun Rogozinski, a 21 year old, 3^rd year Finance major at the University of Florida. Some of my skills/attributes include leadership, technological knowledge, and being good at working with others. I’ve had a couple past jobs, one working construction and another working at Chipotle. Working jobs like these, not that they’re bad, have made me realize that I want my life to be able to go in another direction. Hopefully one day I can have a job where I travel a decent amount but also have time to spend with my family. I think my business concept could play a big role in my life because I enjoy working out and technology, and it’s a combination of both.

I am offering a product that can greatly increase the convenience of going to the gym, something many people aren’t motivated to do. Hopefully with this added convenience factor more people will be willing to go. It could also help with congestion getting in and out of the gym at busy times. The app specifically allows customers to basically sign in and out of the gym simply by having their phone on them. It would be location based and be able to tell when someone walks in to the gym and sign them in, and when someone walks out of the gym and signs them out.

Well, obviously, one thing all customers must have in common is that they must visit a gym. I do think, however, that regardless of whether the person works out 5-6 times a week or 1-2 times a week, it can fit both of their needs. It is more of a convenience app which allows it to be desirable by everyone. There is also the option to offer the app to the gyms rather than the customers of the gym. This would allow the gym to pay to use the app and not each individual customer.

Customers would care for the added convenience factor. This is not something people necessarily need, but I think once a few people start using it and other people see it, they will automatically join. No one wants to not have something that someone else doesn’t, especially the demographic I would be covering, which is a very competitive one.

I think there are definitely things that have been made in the past to help speed up the process of signing in and out of a gym, such as fingerprint scanners. This would basically just be the next technological step. Many gyms have already converted to the fingerprint scanner, so I think many would also convert or upgrade to the app.

I do think the five elements fit together for this product. Knowing many people that do engage in gym activities, I think they would be very interested. The only concern I have is that it is only a convenience product which could affect demand since it’s not necessarily a need.

One thing I didn’t think about that I received in feedback was that it could help some people who aren’t so confident in going to the gym. I mentioned this in talking about motivation, because some people who maybe aren’t confident don’t want to face the person at the front desk so this could motivate them to go since they don’t have to talk to anyone. Another point in feedback was that technology is already very common in use for the fitness industry, so this wouldn’t be a major adjustment.