Existing Market
I think a potential next step could be to incorporate a more
traditional style fitness app into the existing one. While it still does the
core of it and signs people in and out of gyms, it could also track calories,
track active hours, set up a schedule for when to work out and give
notifications to keep up motivation and hopefully keep people from skipping
days.
I asked people and most people said they already use a
fitness app so if this could be included with it it’d be perfect. However, one
suggestion I got was to potentially, if the app got popular enough, to contact
phone companies such as Apple and have them incorporate a system like that into
their baseline phone apps.
New Market
I’ve actually kind of included a new market in the market
for my product. In the Unites States, there is a a lack of focus on fitness and
a heavy focus on fast food, resulting in a lot of overweight people. If their
lack of desire to go to the gym is because they don’t want to have to face
anyone then my product could potentially help motivate them to go.
I interviewed people I am close with, as to not be rude in
asking my questions, but they did say that there would be a much higher chance
of them going to the gym to try to lose weight if they knew they wouldn’t have
to talk to anybody.
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