Friday, October 5, 2018

Idea Napkin No. 1


You. My name is Shaun. I am a Finance student at UF. The stock market and technology have always interested me. I want to be able to build a career utilizing some aspects of both of these things. However, this business idea would be more of something on the side just as a passion.
What are you offering to customers? I want to offer an app for your phone that uses the phone’s location to sign in and out of gyms without having to do anything. Simply as you walk in, it checks you in, and when you walk out, it signs you out.
Who are you offering it to? Anyone that goes to a gym can use this app. Hopefully it would be a quick transition process for the different gyms to accept using this app and set up their systems to be compatible with it.
Why do they care? This app is really just going to be used as a convenience factor. It would save time for both parties and potentially money for the gym because they wouldn’t need to buy fingerprint scanners or whatever else they would potentially use to check people in.
What are your core competencies? I think this could give people more incentive to go to one gym that uses the app over one that doesn’t. It could increase competition for rival gyms and increase customer happiness, helping retention rates.

I think this business idea is formed around convenience being a large factor in customer satisfaction. I do think this could be a great industry for something like this, as many people just want to walk in and get their workouts started. The fitness community is generally up to speed with technology because of their use of social media, so I don’t think it would be too big of an issue in terms of usability.

2 comments:

  1. Hey Shaun! I like this idea a lot because I am all about convenience. I know that I have heard friends say that they get intimidated when going to the gym because sometimes they haven't been in a awhile and then they have to go check in and they feel like the person can see that. This would be convenient for people on both ends and seems like it shouldn't be extremely difficult to sell or install in gyms. Everything circles around convenience these days so why not use technology to implement!

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  2. This is a good idea and would probably be easy implement because technology is already widely used for fitness reasons. Being able to get in to a gym with only your phone is really convenient which is a really big appeal. It would be less of a hindrance just being able to walk in and out. I can see how gyms would like this idea!

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